The eCommerce industry is one of the hottest in the world right now.
Predicted to hit $5.4 trillion in sales by 2022, eCommerce is a gold mine for anyone willing to take the plunge.
But you won’t start earning big bucks from your eCommerce store immediately. Not when you must compete with older, established stores.
If you want to unleash your earning potential, then you need the best eCommerce tools. These tools simplify your eCommerce operations, you can focus on crucial tasks that move the needle.
Here are the best eCommerce tools to grow your online business:
In This Article
Tools Finding Products
The competition in the eCommerce industry is fierce. When you choose the right products to sell online, half the battle is won. Find the products with the best potential for massive ROI with these tools:
FindNiche is a free tool for finding high-demand products online. You can see best-selling items on popular online marketplaces like Shopify and Alibaba.
With millions of products in its database, FindNiche has all the data you need for niche research. The best part? It’s free to use.
FindNiche makes it easier for you to plan an effective business strategy. Which is pretty important when you’re competing against big businesses with unlimited resources.
Commerce Inspector allows you to find data for your competitors’ most popular products. It acts as a crawler and returns information about any eCommerce store including:
- Highest-selling items
- Product catalogs
- Product launches
Commerce Inspector can supercharge your competitor research and improve your market competitiveness.
The chrome extension is free, but you’ll need the Premium version to unlock extra features. This includes unlimited store tracking, weekly bestseller reports, and product-by-product revenue breakdowns.
Tools for Finding Suppliers
Finding products to sell is one part of the puzzle; you still need companies to supply the products. Except, of course, if you’re selling homemade products. Here are free tools to find wholesalers for your eCommerce or dropshipping business:
Alibaba is an online marketplace that connects buyers with sellers. Search for products across different industries and see available suppliers.
Alibaba makes it easy to tailor your results. You can filter suppliers by price, style, and category.
It can take some legwork to sift out of the scammers and find a reliable supplier on Alibaba. But, the payoff can be massive — especially if you find a great supplier with affordable, high-quality products.
Aliexpress connects businesses to customers looking to buy products. Although owned by Alibaba, Aliexpress is different from its parent company.
Aliexpress is a business-to-consumer (B2C) marketplace that connects buyers to sellers. Alibaba operates in the Business-To-Business (B2B) sector and connects producers to sellers.
Aliexpress’s business structure makes it better for small-scale drop shippers and fledgling eCommerce businesses. You don’t have to pay for large MOQs.
Tools for Advertising
In a hyper-competitive eCommerce market, you must cut through the noise and attract your target market with tailored messages. The following tools are excellent for fueling an eCommerce marketing strategy:
Facebook Ads Manager
Online advertising is the lifeblood of any online business. If you plan to advertise on Facebook — and you should — Facebook Ads Manager is your best friend.
Think of Facebook Ads Manager as a control station for your FB marketing. Track ad performance, check trends, and analyze consumer behavior from the same interface.
When you fail to exploit social media to connect with your target market, you leave money on the table. An active social media presence can improve visibility and drive website traffic.
Buffer is a must-have tool for any eCommerce business looking to scale its social media strategy. It can automate routine activities like posting, tracking analytics, and monitoring engagement — making social media management easier and more effective.
Tools for SEO
Search engine optimization (SEO) is the cheapest way to scale your eCommerce business. Done right, effective SEO can bring qualified leads to your doorstep — for free. Here is a rundown of the best tools to help you manage eCommerce SEO:
Google Page Insights
Page speed is a ranking factor with a big influence on your site’s SEO. Slow-loading pages turn off readers and force them to visit other sites. The result? An increase in your bounce rate and a drop in SEO performance.
Google Page Insights calculates the loading speed of your pages across different devices. It recommends tips for improving site speed, so using it should bring faster changes.
Google Keyword Planner
Google Keyword Planner provides keyword data to guide your keyword research. It uses historical data to help you choose the best keywords for SEO campaigns. View essential metrics for selected keywords, including search volume and keyword difficulty.
Google Keyword Planner offers fewer keyword data than most paid tools on the market — but it’s free. And in business, you get what you pay for.
Ahrefs & Moz
Ahrefs and Moz are two of the most popular tools for SEO. Use them to find keywords for your SEO campaigns, content marketing, and advertising.
Ahrefs has a free Basic plan for users, which gives you access to Keyword Explorer. You do need a Premium subscription to access other tools like the Site Analyzer.
Moz has its own Basic and Premium plans targeted at different users. The Basic plan offers simple keyword stats — top results, keyword difficulty, cost-per-click. If you want to get more detailed information, you need to pay for the Pro version.
SpyFu sounds pretty badass for an SEO tool, but it does live up to its reputation as a spy tool. With SpyFu, you can know what your competitors are doing to generate traffic online.
Isaac Newton said, “if I have seen further, it is by standing on the shoulders of giants.”
SpyFu allows you to do the same.
With data from your competitors, you can copy best practices and tweak your strategies to achieve the most results.
The downside to SpyFu is its pricing, which starts at $33 per month. Small owners with tight budgets may want to look at other, more affordable options.
And if you can shell out $33/mo. on an SEO tool? DO IT. SpyFu packs a lot of value and is a good investment if you look at it.
Tools for Image and Design
Per statistics, there are 4-5 million online businesses as we speak. Think about that for a minute.
When you launch your eCommerce store, you have to go against established competitors. The only way around that is to stand out with creative branding and design.
Here are some tools for creating effective brand assets for your eCommerce venture:
Burst helps you find high-quality stock images for your online business. It’s like Unsplash and Pexels, but there’s a tiny, albeit crucial difference.
With Burst, you don’t need to pay for licensing or attribute the image. Crediting photographers is nice, but it can create problems. Especially in cases where they affect how you present your marketing media.
Shopify has made it easy to find your desired images with a built-in search function. Search for any product and get lifestyle and stock images for each niche.
What do big companies like Nike, Apple, and Google have in common? A slogan that connects with audiences and increases brand awareness and retention.
When launching an eCommerce store, creating your brand copy is pretty much your job. The sole exception is if you have money for a copywriter. And that can suck if you have no creative skills.
Luckily, Slogan Maker from Shopify generates catchy slogans for your business names. Include your business name and get a list of recommended slogans. Even if you don’t like them, use them for inspiration.
Your branding is more important to your eCommerce success than you can imagine. Choosing the right color has been found to increase brand recognition by up to 80 percent.
Hiring a graphic designer may be out of the question if you’re running on a tight budget. The ideal solution? Use Canva!
Canva is an all-in-one toolkit for creating graphic assets, including social media graphics, infographics, product images, and more. All of these you can do for free, but you can always upgrade to get better features.
If you’re familiar with Canva, you know how easy using this tool gets. Browse hundreds of pre-selected templates for inspiration; download images after editing. Simple.
There are many things you cannot control about your eCommerce journey. After all, many businesses did the right things only to fail because of external forces.
One of those things you can do is invest in eCommerce tools. These tools can improve your efficiency and make it easier to run your business.
We’ve reviewed the best tools to grow your online store. Try any of them out and send us a review.